Sales & Marketing Plan

A comprehensive plan to grow your business.

Product Description

Every business needs a clear marketing plan to ensure that business growth objectives are achieved and that money invested in marketing produces a return.
Depending upon whether your business is new, growing or mature, the Sales and Marketing Plan will focus on different aspects. These will include: – promotion, product mix, pricing strategies, brand management and social media engagement. An experienced Marketing Specialist will work with you to define key marketing objectives for your business and turn these into a practical Sales and Marketing plan.

An experienced Adviser will work with you to:-

• Work with you to carry out a Boston Matrix Product Analysis.
• Carry out a rapid desk top review of 3 competitors.
• Summarise the key marketing messages of your website and literature.
• Summarise spending on marketing across all channels and evaluate against business objectives.
• Summarise findings into a report and suggest marketing objectives.

Anticipated Outcomes

• Objectives for the management of your Product Portfolio.
• Objectives for the management of your image and brand.
• Marketing plan utilising paid for and free promotion using all channels including social media.

Upon completion, additional optional coaching sessions by skype, telephone or face to face are available. If this product does not quite meet your needs, please enquire about our Bespoke service. Tel. 01373 800888.

This product will be delivered by:

A ‘Wise Head’ Business Improvement Specialist